Baidu boosts location-based platform with new services, US$10mil investment


  • TECH
  • Wednesday, 03 Sep 2014

BEIJING: Baidu Inc launched on Wednesday a service that helps retailers advertise on the smartphones of nearby users as China's dominant search engine company expands its location-based technology to drive growth. 

Baidu currently makes most of its income from desktop-based search advertising and has lagged peers such as Tencent Holdings Ltd in capitalising on the popularity of mobile internet in China, the world's largest market for smartphones. 

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