It's little surprise that consumers the world over are shopping more online. From e-books and airline tickets to hotel reservations, the net is becoming a one-stop shop for discovery, researching, browsing and buying.
So much so that, according to the Nielsen Global survey of ecommerce, which polled over 30,000 Web users in 60 countries, the chances are that if a consumer starts a search for a product online, they will end up making an online purchase too.
