FULLY CUSTOMISABLE: The #MiZxFlux app launch party in Berlin. Users will be able to truly express themselves by photographing anything they wish and sending it to the app to be printed on their Mi ZX Flux sneakers. — ©Adidas
In an age when major sportswear companies have a "customise" tab on their web pages offering customers the experience of choosing the colour combinations of their shoes and clothing, Adidas is taking things up a notch by means of its #mizxflux app, to be released Friday.
Enabling easy access, mobile customisation is only half the story: Users will be able to truly express themselves by photographing anything they wish and sending it to the app to be printed on their Mi ZX Flux sneakers.
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