PUTTING IT TO WORK: Yahoo bought Tumblr for $US1.1bil (RM3.3bil) in 2013.
The blogging and social media site is going to start scanning its users' photos in order to gather user data about brands.
Tumblr has singed a deal with Ditto Labs, which, according to Mashable, will make it possible to crunch through the 130 million images uploaded to the site every day in search of branded items -- be it cans of Coke or Belstaff jackets -- in order to understand how Tumblr's users perceive such items.
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