Polaroid launches an action cam for the rest of us

AWESOME: The Polaroid Cube (pictured with mount) could be the perfect solution for people who like the idea of owning an action camera but are put off by the expense or complication of something like the GoPro.

A perfect example of boxing clever, the Polaroid Cube is a tiny 3.5cm square action camera that can shoot in full HD and capture stills too — but thanks to its diminutive size, it won't split your pocket and due to its similarly low price, it won't break the bank either. 

As such it could be the perfect solution for people who like the idea of owning an action camera but are put off by the expense or complication of something like the GoPro.