Activision videogame Destiny sets pre-order record: executive


  • TECH
  • Wednesday, 13 Aug 2014

MOST ANTICIPATED GAME: An Activision Blizzard executive said the company's upcoming Destiny shooter game has set a videogame industry record as the most pre-ordered new title.

SAN FRANCISCO: An Activision Blizzard executive said on Tuesday the company's upcoming Destiny shooter game has set a videogame industry record as the most pre-ordered new title. 

Activision, the largest US videogame publisher by revenue, has made a massive bet on Destiny by investing US$500mil (RM1.59bil) to develop and promote the title in a bid to build the sci-fi role-playing videogame into its next multibillion-dollar franchise. 

Activision Publishing chief executive Eric Hirshberg, speaking at the Gamescom videogame conference in Cologne, Germany, said Destiny is "the most pre-ordered new IP (intellectual property) in history," according to video game retailer GameStop. 

Investors hope that Destiny, scheduled for release on Sept 9 from Bungie, the same studio that created Microsoft's best-selling Halo franchise, could re-invigorate Activision's revenue, which slid 6% in 2013. 

Destiny is a combination of a traditional shooting game format and a role-playing game in which gamers play characters in a real-time online world. The title allows gamers to play "Guardians" who protect the last city standing on a post-apocalyptic Earth. — Reuters 

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