Next weekend, shoppers in the British capital will be able to purchase the brand's fragrance products without paying a single penny, provided they are willing to tweet with a specific hashtag.
Located in Covent Garden, the Daisy Marc Jacobs Beauty Tweet Shop is a pop-up store that will only be open from Aug 15-17. And while pop-up stores are nothing new, this one stands out for its unique business model — no money will change hands, as customers will pay only in "social currency," meaning tweets with the hashtag #MJDaisyChain.