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Personalised alerts to shoppers triggered by virtual boundaries


  • Tech News
  • Wednesday, 30 Jul 2014

PUSHING YOU TO BUY: Push notifications to shoppers triggered by virtual boundaries

PUSHING YOU TO BUY: Push notifications to shoppers triggered by virtual boundaries

Shoppers may soon receive personalised instant alerts on their smartphones that are triggered by virtual boundaries.

Geographic Information System (GIS) technology company Esri Inc. is touting a solution that will enable retailers to place an invisible perimeter – known as a geo-fence – around a storefront, triggering push notifications to customers’ smartphones when they cross the boundary.

   

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