SAN FRANCISCO: OkCupid on Monday said it messed with members' minds a bit in a bid to refine the formula for finding love at the online matchmaking service.
OkCupid co-founder Christian Rudder made a case for the practice in a blog post titled "We Experiment on Human Beings" which came on the heels of criticism of Facebook for tinkering with posts to see how it influenced emotions of members of the leading social network.
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