In a presumed effort to face off against the dynamic duo of Nike and Apple, which have honed a solid partnership with increasing success, Korean tech giant Samsung is rumoured to be joining forces with American sportswear maker Under Armour to create a wearable fitness tracker.
The news comes from Korean source Yonhap News Agency, which highlights a meeting between Lee Jay-yong, the de facto heir of Samsung Group, and Under Armour founder and CEO Kelvin Plank, in which the two discussed strategies for going up against the Nike-Apple powerhouse in the burgeoning wearables market.
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