Food makers feel their way towards online future

SCRAMBLING TO ADAPT: Grocery manufacturers are struggling to adapt to the online world and need to invest in smarter packaging, presentation and supply chains to reap the long term benefits. — Reuters

PARIS: Grocery manufacturers are struggling to adapt to the online world and need to invest in smarter packaging, presentation and supply chains to reap the long term benefits. 

E-commerce accounts for just 3.7% of sales for fast-moving items like food, drinks and personal care products, market researcher Kantar Worldpanel says, forecasting a rise to 5% by 2016 as supermarkets develop their web sites and online only retailers like Amazon and Ocado take them on.