SAO PAULO: Companies ranging from McDonalds to Trident chewing gum to JC Penney gobbled up the free publicity offered by Uruguay striker Luis Suarez's incredible bite on Italy defender Giorgio Chiellini during a World Cup match on Tuesday.
Suarez was caught chomping on the Italian's shoulder near the end of Uruguay's 1-0 win, the third such indiscretion of his controversial career.
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