Apple hopes Beats co-founder's "ear" can help amid "dying" music industry


  • TECH
  • Thursday, 29 May 2014

HIGH HOPES: iPhone maker is banking on Beats co-founder Jimmy Iovine to steer it through a changing music business. — Reuters

RANCHO PALOS VERDES, California: Apple Inc's newest high-profile hire isn't sure he has a job title and won't commit to working full-time at its home base, but the iPhone maker is banking on Beats co-founder Jimmy Iovine to steer it through a changing music business. 

The recording industry veteran is joining up with Apple as part of its US$3bil (RM9.65bil) acquisition of music streaming and audio equipment maker Beats. Iovine's "ear" for music and his entertainment industry expertise are valuable qualities for Apple, senior vice-president of Internet software and services Eddy Cue said on Wednesday. 

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