Sony targets PlayStation growth in network services drive


  • TECH
  • Tuesday, 27 May 2014

HANGING ON: Sony Corp aims to step up sales of its PlayStation 4 game console to drive growth in its network services such as streamed games and video and recapture the momentum its hardware business has lost against rivals such as Apple and Samsung Electronics. — Reuters

TOKYO: Sony Corp aims to step up sales of its PlayStation 4 game console to drive growth in its network services such as streamed games and video and recapture the momentum its hardware business has lost against rivals such as Apple and Samsung Electronics. 

Chief executive Kazuo Hirai said on Monday that while Sony's flagship electronics division would put profit before sales volume as it tries to pull out of the red, games would be an exception as the company expands its reach in networks. 

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