Wake up and smell the coffee with Nescafe's new alarm clock


  • TECH
  • Monday, 19 May 2014

JUST THE THING: Are you the kind of person who hits the snooze button ten times in the morning before eventually dragging yourself out of bed? Nescafe's new alarm clock could be just the thing you need.

Are you the kind of person who hits the snooze button ten times in the morning before eventually dragging yourself out of bed? Nescafe's new alarm clock could be just the thing you need. 

The coffee brand has commissioned creative studio NOTLabs to create an alarm clock from its jars of instant granules. The catch? The alarm only switches off when the lid is opened — releasing the scent of rich joe. 

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