We leave traces of ourselves everywhere we go, thanks to DNA. But an artist's new invention that claims to let you erase all evidence of your personal data could change that.
‘Invisible' is a spray from BioGenFutures that claims to delete 99.5% of your DNA from everyday objects. This includes the data you leave behind via your saliva, fingernails and strands of hair.
The spray comes with a mysterious partner product called Replace, which apparently obscures the 0.5% of data remaining, allowing users total anonymity.
The ‘genetic privacy' project is the brainchild of artist and BioGenFutures founder Heather Dewey-Hagborg, who made headlines with her ‘Stranger Visions' 2013 artistic series.
The work saw her recreating realistic 3D portraits of people from DNA samples found on cigarette butts, chewing gum leftovers and hair strands picked up on the streets of New York.
"You wouldn't leave your medical records on the subway for just anyone to read," says Dewey-Hagborg.
"It should be a choice. You should be in control of how you share your information and with whom: be it your e-mail, your phone calls, your SMS messages, and certainly your genes."
The science behind the formula has yet to be revealed, but Invisible kits are set to launch this June for US$99 (RM321.30). — ©AFP/Relaxnews 2014