Ronald McDonald's new mission? To tweet and take selfies with fans


  • TECH
  • Friday, 25 Apr 2014

UPDATED: Fast food giant McDonald

Fast food giant McDonald’s has brought its iconic mascot Ronald McDonald out of hiding and given him a makeover as part of a major global campaign that will give the historic figure a new role as a social media ambassador. 

After years of being sidelined in favour of celebrity endorsers like LeBron James, Justin Timberlake, Kobe Bryant, Usain Bolt, Destiny’s Child and Michael Phelps, the ageless 51-year-old will take the helm of social media channels around the world. 

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Atos creditors reach deal to rescue debt-laden group, La Tribune says
In an online world, a new generation of protesters chooses anonymity
After two winsome Ori games, a pivot into dark fantasy
Teenager in China dies of heart attack after teacher forces her to exercise, insists illness is ‘fake’, delays first aid, enrages mainland social media
NoSpace is Gen Z’s answer to MySpace
What if customers were rewarded for tipping their meal delivery drivers?
Reddit CEO beneficially owns 61.5% of class A shares, regulatory filing shows
Exclusive-Stanford AI leader Fei-Fei Li building 'spatial intelligence' startup
Tech platforms make pitch for ad deals as TikTok is roiled by politics
Intesa targets new digital-only clients after antitrust blow

Others Also Read