COLOURFUL PLAN: Chinese tech giant Tencent Holdings Ltd will launch a Chinese version of King Digital Entertainment Plc's explosively popular Candy Crush Saga game in China, as the UK-based mobile games maker looks to woo new users to support flagging sales in the United States and Europe. — Reuters
SHANGHAI: Chinese tech giant Tencent Holdings Ltd will launch a Chinese version of King Digital Entertainment Plc's explosively popular Candy Crush Saga game in China, as the UK-based mobile games maker looks to woo new users to support flagging sales in the United States and Europe.
The Web-based game, which involves lining up colourful candies, will roll out through Tencent's Mobile QQ and Weixin platforms. Weixin, or WeChat, had 225 million active users in January, according to Beijing-based consultancy iResearch.
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