HUGELY POPULAR: WeChat's popularity has gone beyond individuals, with corporations and even the government using the application developed by Chinese Internet giant Tencent for their internal and public communications. — ©AFP/Relaxnews 2014
SHANGHAI: When condom maker Durex wants to send an intimate message to customers in China, it uses a homegrown instant messaging platform called WeChat which has taken the country by storm in just three years.
WeChat — known as "weixin", or micro-message in Chinese — has similarities to WhatsApp, the Silicon Valley start-up that Facebook bought for US$19bil (RM62.47bil) last month.
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