EXTENDING ITS REACH: China's Tencent Holdings Ltd has bought 20% of Dianping, the country's largest restaurant review and business listing site, as the social media leader lands a blow in Chinese Internet firms' battle to link online content with offline services. — Reuters
SHANGHAI: China's Tencent Holdings Ltd has bought 20% of Dianping, the country's largest restaurant review and business listing site, as the social media leader lands a blow in Chinese Internet firms' battle to link online content with offline services.
Online-to-offline, or O2O, builds on the meteoric rise of smartphone use in China, turning a simple search into a shopping trip or meal based on the user's location.
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