HIGH HOPES: Microsoft Corp aims to upstage rival Sony Corp with a console that goes well beyond gaming and helps transform media viewing, a long-cherished but elusive goal. — Reuters
SAN FRANCISCO: Microsoft Corp aims to upstage rival Sony Corp with a console that goes well beyond gaming and helps transform media viewing, a long-cherished but elusive goal.
The software giant is betting its first new video game console in eight years, which goes on sale on Nov 22, will help sustain its position as a dominant player in gaming hardware. It also hopes to build a high-margin, rapid-growth business that plays a bigger role in how people watch television and consume media content.
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