Dot London: City launches own domain to boost online presence

UNIQUE DOMAIN: London will join a handful of cities launching their own internet domain names next year to build a greater online presence and promote the British capital, the mayor's office said. — Reuters

LONDON: London will join a handful of cities launching their own internet domain names next year to build a greater online presence and promote the British capital, the mayor's office said on Friday. 

ICANN, the world body that oversees the web's naming conventions, gave London the go-ahead this week to use its own unique domain name from 2014, along with New York, Berlin, Vienna and Brussels.