Apple marketing executive says Samsung hurt iPhone, iPad demand


GIVING TESTIMONY: A top Apple Inc executive testified on Friday that Samsung Electronics Co Ltd undermined his company's marketing efforts, reputation and business by selling devices that copied the iPhone and iPad. — Reuters

SAN JOSE, California: A top Apple Inc executive testified on Friday that Samsung Electronics Co Ltd undermined his company's marketing efforts, reputation and business by selling devices that copied the iPhone and iPad. 

Apple marketing chief Phil Schiller appeared as a witness during a damages retrial between the two companies in a San Jose, California, federal court. Schiller also denied that Apple launched the iPad mini as a response to competition in the tablet market, saying Apple was merely trying to make a better product. 

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Apple , Samsung , retrial , Phil Schiller , loss , iPad , iPhone , demand

   

Next In Tech News

What if customers were rewarded for tipping their meal delivery drivers?
Reddit CEO beneficially owns 61.5% of class A shares, regulatory filing shows
Exclusive-Stanford AI leader Fei-Fei Li building 'spatial intelligence' startup
Tech platforms make pitch for ad deals as TikTok is roiled by politics
Intesa targets new digital-only clients after antitrust blow
Paramount will let exclusive talks with Skydance lapse, NYT reports
Google trial wraps up as judge weighs landmark US antitrust claims
Germany and allies accuse Russia of sweeping cyberattacks
Analysis-Apple has big AI ambitions - at a lower cost than its rivals
Hong Kong privacy watchdog to grill authorities over ‘serious’ leak of 17,000 people’s data

Others Also Read