BIG MONEY: Customers are seen at mobile money transfers kiosks, known as M-Pesa agents, in the outskirts of Kenya's capital Nairobi. M-Pesa has enabled 67% of Kenyan adults to access banking. — Reuters
DAKAR: When Abasiama Idaresit started a digital marketing firm in Nigeria's bustling economic capital three years ago, he quickly learned how brutal life can be in a market where tech startups are in their infancy.
No one would lend him money to hire staff or pay for office space, so Idaresit spent eight months hustling the streets of Lagos, trying to convince clients his plan to help them develop online campaigns was a winner.
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