TOKYO: Sony Corp CEO Kazuo Hirai's determination to stick to the consumer electronics that made the company's fame will be put to the test in the months ahead as domestic rivals step up a shift to more profitable industrial technology.
On Thursday the home of gadgets from the Walkman music player to the Cybershot camera warned it won't meet previous full-year profit targets after sliding to a net loss of 19.3bil yen (RM625mil) for July to September. Its TV operation relapsed into the red on weak sales.
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