BlackBuried: Indonesia failings offer lessons for Apple, Samsung


MISSED OPPORTUNITY: Indonesia has long been a surprising jewel in the crown of BlackBerry Ltd, but the country also highlights the struggling company's failure to embrace the emerging economies that are leading smartphone sales growth across the globe. — Reuters

SINGAPORE/JAKARTA: Indonesia has long been a surprising jewel in the crown of BlackBerry Ltd, a rare market where its devices enjoyed mass appeal. But the country also highlights the struggling company's failure to embrace the emerging economies that are leading smartphone sales growth across the globe. 

Indonesia is still one of BlackBerry's biggest markets, accounting for about 15% of global users, but its share of smartphone sales in South-East Asia's biggest economy has fallen fast to 21% in the second quarter from 39% a year earlier, according to data from telecoms consultancy IDC. 

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BlackBerry , Z10 , Indonesia , Bali , BlackBerry Bold

   

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