BlackBerry move away from consumers unlikely to stem decline


  • TECH
  • Monday, 23 Sep 2013

TORONTO: BlackBerry Ltd's plan to retreat from the consumer market in favour of its traditional strength serving businesses and governments is widely seen as a desperate move that industry watchers warn will only accelerate its downward spiral. 

The strategic shift and dramatic restructuring are fueling fears about BlackBerry's long-term viability. The uncertainty created could easily push a growing number of its telecom partners, business customers and consumers to abandon the platform. 

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