NEW FLAGSHIP: (l-r) Flanked by models, BlackBerry Malaysia managing director Annamalai Muthu, BlackBerry South-East Asia, Australia & New Zealand regional managing director Adrian Faull, BlackBerry Asia Pacific product management senior director Damian Tay at the Z30 launch in Kuala Lumpur.
TORONTO: BlackBerry Ltd launched its new Z30 flagship smartphone on Wednesday, as it battles to win back market share despite uncertainty around its future.
Once a pioneer in the smartphone arena, BlackBerry said last month it was weighing options that could include an outright sale, in the face of lacklustre sales for its new devices that run on the BlackBerry 10 operating system.
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