Insight: How freewheeling Twitter became a money-spinning juggernaut


  • TECH
  • Tuesday, 17 Sep 2013

MONEY MAKER: Twitter is now on the verge of fulfilling the opportunity Costolo foresaw as it prepares for the most highly anticipated initial public offering since Facebook's debut last May. — AFP

SAN FRANCISCO: Around midnight on Christmas Eve of 2009, a handful of employees at Twitter received an unconventional holiday greeting from Dick Costolo, then the chief operating officer. 

"It was an e-mail that said, ‘We have to move really, really fast. There's no time to rest because we have a massive opportunity in front of us," recalled Anamitra Banerji, who headed the team that built Twitter's first advertising product. 

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