Besides voice calls and SMS, the need to connect to the Internet is one of the key drivers for buying a smartphone, said Afrizal Abdul Rahim, Ericsson (Malaysia) Sdn Bhd regional head for its ConsumerLab.
“There is a clear change in mobile data usage. Users now prefer instant messaging, social networking and video streaming,” he said.
“The strong adoption could be due to increased promotions for apps like WeChat, Line and Kakao Talk over TV and online media.”
He also said that 17% of the respondents indicated that they would buy a smartphone within the next six months.
Also, the monthly data consumption of the average smartphone user is expected to quadruple to an average of 2GB of data per user in 2018, signalling the need for operators to increase of the bandwidth of networks to cope with the explosion of data.
Mobile network traffic continues to grow at an impressive rate because the demand for data is driven by the uptake of smart devices and apps, he said.
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