COPENHAGEN: Who would have thought a container shipping firm could rally as many Facebook "likes" as a big brewer, find lost cargoes via Instagram or use Pinterest to limit the public relations setback of accidentally killing a whale?
Maersk Line is doing just that and the Danish company says its embrace of social media — more usual in consumer-oriented sectors like cars or fashion — has given it an edge in the normally low-profile business-to-business shipping sector.
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