Bachabooku (pun for reading books in Bahasa Malaysia) is an online store for local electronic books and magazines while Buzzaar sells popular regional specialities from all parts of Malaysia and The Crescent is as an Islamic lifestyle hub that offers products such as digital content for Muslims.
Bachabooku is Celcom’s first e-book portal with more than 700 electronic publications including books and magazines from local authors and publishers. At launch Celcom expects to offer content for as low as RM0.90, as well as discounts up to 50% off the retail price of physical publications for subscriptions of 12 months or more.
Buzzaar serves as the online place for consumers who are looking for local authentic delicacies from all corners of the country such as “kek lapis” from Sarawak and “ikan terubuk.”
The Crescent will be the one-stop lifestyle centre which offers Islamic infotainment and lifestyle services. It will be launched with a Muslim fashion store and there are plans to expand the offerings to include cosmetics, supplements and food.
The three portals will complement Celcom’s existing Party Box which it runs in collaboration with Huawei to offer downloadable contents such as mobile apps, games, music, videos and more.
“The value of subscribing to Celcom has increased four times with the launches this week alone,” said Celcom chief digital services officer Afizulazha Abdullah.
“The new portals are in line with Celcom’s goal to develop more online business avenues as a key revenue pillar over the next two years with a projection of one million customers for the portals by the end of 2014.”
Among the payment options available are credit card, Paypall and Celcom’s Air Cash service, as well as through postpaid and prepaid accounts debit.
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