Rather than the usual PC Fair it has held over the past 15 years, Pikom is joining forces with the Malaysian Communications and Multimedia Commission (MCMC) and Commtechasia to hold a 'Digital Lifestyle Expo.'The expo which will be held at the KL Convention Centre, starts tomorrow and ends on Aug 25. It will be composed of a PC Fair, MCMC's Digital Lifestyle Expo and a GoMobile Expo as well.
Pikom Chairman Woon Tai Hai said the collaboration with Commtechasia and MCMC was a strategic move to target different needs of consumers and he was confident that the fair would attract over 150,000 visitors.
“The PC era has provided tremendous benefits and transformed our work life with greater efficiencies but today this era is fast evolving to a digitised era. Pikom PC Fair, a cash-and–carry fair and renowned household name, has been in existence for the last 15 years bringing latest devices and showcasing trends with great bargains and discounts to the public said Woon.
"This round, in tandem with the government’s pledge on Digital Malaysia, Digital Lifestyle Expo would be the best platform for consumer to learn on ‘how’ technology plays a role in their daily life, which we coined it as ‘digital lifestyle’”, he added.
At the expo, MCMC will be showcasing more than 30 digital lifestyle application booths. There will also be industry workshops sessions, an online quiz, a talent search competition and the inaugural Broadband Empowered Entrepreneur Awards or BEE Awards presentation by the Prime Minister.
There will be hourly lucky draws, daily freebies, daily lucky draw with gifts like hard disks, chromebooks, portable power banks, tablets and 10 Fixie Bikes sponsored by Intel Malaysia.
There will also be 100 netbooks to be given out at MCMC pavilion to its online game winners.
Commtechasia CEO Kashminder Singh, meanwhile, said that he was delighted that GoMobile is part of this mega event.
"Visitors to this event will not only be able to buy the latest mobile products but also explore Malaysian-made apps GoMobile strategic partner MDeC ICON3 will be showcasing apps created by Malaysian mobile developers. 1337 Ventures, a local incubator, will also be releasing two mobile games at GoMobile." he said.
There will also be free workshops on mobile apps development as well as an opportunity to explore lifelong learning through local startup, MyMobileUni.com.