BEEFING UP SECURITY: Businesses in the Asia-Pacific are becoming more aware of DDoS attacks and are taking precautions against such threats, says Frost & Sullivan.
Concerns on cybersecurity in the wake of increasingly high-profile threats and attacks have spurred the distributed denial of service (DDoS) protection market in Asia-Pacific, says research analyst company Frost & Sullivan.
Asia-Pacific companies, especially banking, financial services, and insurance vertical sectors were hiking security solutions expenditure to ward off such attacks that were growing in sophistication and volume, it said.
According to Frost & Sullivan, the Asia-Pacific DDoS attack protection market earned revenues of more than US$117.2mil (RM351.6mil) in 2012 and it was estimated that this could reach US$327.0mil (RM981mil) in 2016.
“Businesses' growing dependence on the Internet and Web-based applications has compelled them to enhance their security set-up and adopt DDoS protection solutions,” said Vu Anh Tien, Frost & Sullivan ICT research analyst.
“They view DDoS protection as a necessity, as any downtime will result in failed business transactions and revenue losses.” added Anh Tien.
Frost and Sullivan said the publicity of attacks on Governments and organisations had also enhanced awareness and heightened demand for comprehensive DDoS solutions.
This had in turn boosted the scope for DDoS protection market in the region.
An influx of investments and the business expansions in the region had also forced enterprises to protect themselves from vulnerabilities and avoid the clean-up costs brought about by a DDoS attack.
However, several organisations put off implementing DDoS protection applications till they were under attack, as they were still unaware of its consequences, said Frost & Sullivan in a statement.
And a successfully foiled DDOS attack could not be quantified in monetary terms, and "this ambiguity in assessing financial returns also curbed investments in DDoS solutions.
The perception that DDoS was an inferior feature rather than a full-edged technology had also hindered uptake, particularly in India, Australia, New Zealand and Japan where demand for sophisticated security solutions were substantial.
Therefore, the onus is on DDoS vendors to educate enterprises and offer comprehensive, cost-effective solutions, said Frost & Sullivan.
“Proactive attack detection and mitigation solutions will become popular,” concluded Anh Tien.
“The emerging cloud and mobile computing trends will speed up the adoption of secure content management, and offer immense opportunities for the market’s growth and expansion in Asia-Pacific."
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