Japan: Seniors adopting e-books faster than young adults

  • TECH
  • Monday, 19 Aug 2013

Elderly Japanese have a greater appetite for the e-book format than the younger generation, according to a survey conducted by retailer BookLive. 

Over 50% of Japanese readers in their 70s prefer digital books to the paper equivalent, compared to only around 30% of 20-30 year olds. 

The e-book retailer surveyed 826 visitors to the Tokyo International Book Fair in July, with its results translated by the Japan Times

Like DaiNippon's Honto e-book store, BookLive has its roots in traditional retail, while Kobo parent Rakuten is more akin to online commerce giant Amazon, but all want to see greater adoption of e-book reading habits in Japan. 

Reduced diversity in comparison to print books has been an issue identified by market analysts, and the cry was echoed by survey respondants already using e-books, with 70% asking for more titles to be made available. 

But, overall, 53% prioritised cheaper prices on their e-book wishlists. 

The findings tie in to Japan's growing strata of "active seniors," open to new experiences, and whose life savings allow them to spend more generously than the younger generation, making them increasingly coveted by major brands and businesses. — ©AFP/Relaxnews 2013 

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