SAN FRANCISCO/NEW YORK: Facebook Inc's mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone's small screen.
The social network's 75% surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook's business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.
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