WINNING FORMULA: Facebook's mobile newsfeed ads garner higher rates than its other forms of online ads, say analysts. - Reuters
SAN FRANCISCO: Facebook Inc delivered strong evidence it can thrive on smartphones and tablets on Wednesday, reporting a much better-than-anticipated surge in mobile advertising revenue in the second quarter that ignited a nearly 17% share rally.
The world's No. 1 social network also reported an uptick in daily visitors to its service, allaying worries that a new crop of fast-growing mobile upstarts like WhatsApp and Snapchat could cut into the time consumers spend on Facebook.
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