Qualcomm's viral video takes a comedic look at life without smartphones

  • TECH
  • Friday, 12 Jul 2013

Just in case there was a consumer left on the planet that was in any way unaware of the practicality, usefulness or ubiquity of smartphones, chip maker Qualcomm has launched an amusing, tongue-in-cheek viral video to show us what life would be like without them.

Called "The World without Mobile," the two-minute clip features tweeting via carrier pigeon, streaming video via head-suspended portable television sets and being forced to update physical photos and comments on an equally physical wall every time relationship statuses change.


Then there are the minute-by-minute visits from the mailman with physical e-mails and the physical assaults form their spam-delivering counterparts. Still it's preferable to having to tow a mini concert stage complete with performers along the road in order to stream music.

As well as soliciting a wry smile, the video is part of the company's push to establish itself as the processor maker of choice for high-end phones and tablets. And of course, because it's a viral video it has to have a Twitter hashtag #BornMobile and a Facebook landing page.

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