KUALA LUMPUR: Malaysian Digital Association (MDA), the representative body for online publishers, advertising agencies and digital service providers in the country has appointed comScore Inc as the official Internet audience measurement currency for Malaysia.
The MDA’s measurement council head, Serm Teck Choon said under the agreement, both parties will be working together to establish a more comprehensive and accurate online audience measurement framework to enable Malaysian publishers to understand, quantify and monetise on their digital audiences.
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