SAN FRANCISCO: Yahoo! Inc chief executive Marissa Mayer's US$1.1bil (RM3.3bil) acquisition of blogging service Tumblr will be a test of her ability to revive the aging Web portal. Luckily for her, her performance may be graded generously.
Mayer faces plenty of challenges in her efforts to turn six-year-old Tumblr into a money-spinner, not least among them retaining users while devising new types of non-intrusive online ads outside of Yahoo!'s traditional area of expertise.
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