SAN FRANCISCO: Yahoo! Inc plans to ramp up advertising and marketing efforts as it seeks to break its reliance on an "aging demographic" and become more relevant among young adults, the company's finance chief said on Tuesday.
The struggling Web portal's brand will be more visible on outdoor billboards and at sporting events, among other places, as it seeks to woo 18-to-34-year-olds and get the word out about new products, CFO Ken Goldman said at the J.P. Morgan Global Technology, Media and Telecom conference in Boston on Tuesday.