The latest information suggests that an entry-level phone from BlackBerry will be available in a choice of colours and will launch between July and September this year.
New details published by CrackBerry suggest that the handset will be available in at least two colors -- red and white, will be built from plastic, and will sport a full QWERTY keyboard.
Earlier reports claimed that the handset would have 8BG of internal storage plus an SD slot for expansion as well as side-mounted quick release SIM card slot for switching between territories or from voice calls to data plans.
Clearly a BlackBerry for the masses, as it offers the latest operating system and features but in a more affordable package, it is expected to launch officially before the end of September 2013. BlackBerry, the company that helped define the concept of the modern smartphone, has seen its once-formidable lead in the market disappear and its products overtaken by those of Apple and Samsung.
However, its latest operating system -- BlackBerry 10 -- shows promise and the response to the launch of its first new handset to feature a full keyboard -- the flagship Q10 -- has been impressive. The device sold out completely in London on its first weekend and initial sales in Canada, where it launched over the weekend are reported as being brisk.
Further helping the company's future survival are its plans to license its apps platform and operating system to other manufacturers as an alternative to Android therefore increasing its market penetration.
The more handsets it can get its operating system on, the better, as it will attract the best apps and developers to its ecosystem. Which is ultimately good news for the BlackBerry user community.
At the moment, the company's products can compete with anything from Apple, Samsung, HTC or Sony in terms of build quality and internal specifications but it has a long way to go before it can challenge either iOS or Android in terms of available apps. — ©AFP/Relaxnews 2013
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