The company, which is rebranding itself BlackBerry after its best-known smartphone, has won millions of followers in these two Asian countries, mostly by selling cheaper handsets and offering service packages as low as US$2 (RM6) a month. So it's unlikely that the Z10 model introduced last week, which operators in India expect to sell for around US$750 (RM2250), will appeal to the users it must reach if it is to build market share.
"It's clear that not only are India and Indonesia among the largest markets but in terms of future smartphone growth, they're amongst the ones with the most potential," said Melissa Chau, senior research manager at technology research group IDC in Singapore. "But the two devices that have been launched are not well aligned to the needs of these two markets."