SAN FRANCISCO: Nielsen Holdings NV, the television viewership measurement company, said on Monday it will partner with Twitter to publish a new set of ratings that measure chatter on Twitter about TV programming.
The new measurement, dubbed the "Nielsen Twitter TV Rating," seeks to tap into the stream of viewer commentary and armchair musings generated on "second screens" — the smartphones and tablets perched on Twitter users' laps while they watch, say, Monday Night Football or the latest episode of Homeland on their TVs.