ALL OUT PUSH: RIM outlined a programme of incentives to encourage its biggest customers to run its soon-to-launch line of BB10 devices, seeking to persuade corporations and government users to stick with its secure smartphones. — Reuters
TORONTO: Research In Motion Ltd on Thursday outlined a programme of incentives to encourage its biggest customers to run its soon-to-launch line of BlackBerry 10 devices, seeking to persuade corporations and government users to stick with its secure smartphones.
RIM is betting that the devices, to be launched on January 30, will revive its fortunes. That will depend to a large extent on the response from RIM's enterprise customers — the business users who value BlackBerry's strong security features.
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