Can you turn your ideas for mobile apps into cash?

  • Technology
  • Friday, 30 Nov 2012

GAME ON: (l-r) Google Malaysia country manager Sajith Sivanandan, Pemandu NKEA and NKRA director Dr Fadhlullah Suhaimi Abdul Malek, DiGi's Clausen, MDeC chief operations officer Ng Wan Peng and Microsoft Malaysia developer and platform evangelism director Dinesh Nair launching the DiGi's Challenge for Change competition.


SHAH ALAM: Calling all Malaysians, if you have good ideas for mobile apps submit them to DiGi Telecommunications’ Challenge for Change competition to stand a chance to win cash prizes totalling more than RM175,000.

But more importantly, your winning ideas could be turned into those applications for smartphones and tablets.

In its forth year, this is the first time the competition is open to all Malaysians above the age of 12. In its previous three editions, only university students were called to participate.

The current competition, which ends May 22, is themed Bringing Malaysians together one app at a time. It challenges us to develop ideas that bring us together and make life better for our communities through the power of the mobile Internet.

It is supported by the Multimedia Development Corp’s ICONApps platform and the nation’s Performance Management & Delivery Unit (better known as Pemandu).

DiGi chief executive officer Henrik Clausen said there is an increase in smartphone usage due to low barriers of entry for devices, an uptrend for local content and a vibrant developer ecosystem in Malaysia now.

“Combined, these trends make mobile Internet and apps powerful tools to engage and deliver social innovations to every community in this country,” he said.

He said the Challenge for Change competition is here to unearth and spotlight good ideas so that they can be developed.

The competition is divided into two phases: The Ideation Challenge (ending Jan 27) and App Development Challenge (Feb 25 to May 22).

In the first phase, participants are invited to share their ideas online, based on five categories — Learning Together, Healthier Together, Working Together, Discovering Together and Sharing Together — at

The ideas are open to public voting. The 20 most popular ideas and an additional 10 finalists selected by DiGi will qualify for the next round of judging.

The top idea in each of the categories will win the corresponding contestants RM5,000 apiece and they will proceed to the next phase — choosing the ideas that will be developed into mobile apps.

In that phase, local app developers will be invited to build the mobile apps. “They can choose which of five ideas they want to use for their project,” Clausen said.

All completed apps will then be made available for download from the website and for review by the public and judging panel. The most popular app in each category will net its developer RM25,000.

On top of that, DiGi will support the progression of these apps by promoting them to its 5.5 million mobile Internet users through various customer touch points, according to Clausen.

Also, thanks to DiGi’s partnership with software giant Microsoft Malaysia and web search king Google Malaysia, these apps will be made available on Google Play, Windows Store and Windows Phone Store — offering them to a global audience.

Meanwhile. DiGi has also introduced a new grand prize category, the Prime Minister’s Innovation Award, to celebrate the citizen whose idea best represents this year competition philosophy. The prize is RM25,000.

To let the public better understand what the judges are looking for in their ideas, DiGi will be hosting four ideation workshops in Selangor, Sarawak, Sabah and Penang. Go to the competition website for more information.

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