TryMasak is TM’s first Blue Lane award winner

CONGRATS: Nur Hafizah receiving the award on behalf of her company from Tun Dr Mahathir Mohamad at the event.


KUALA LUMPUR: Geoflex Sdn Bhd was the first recipient of the newly-introduced Special Award (Blue Lane company) category at Telekom Malaysia (TM) Bhd’s bi-annual Entrepreneur Awards 2012.

Geoflex’s food and cooking portal “TryMasak” ( beat three other nominees to clinch the title. It won a trophy and certificate, as well as bragging rights.

Its co-founder and project manager Nur Hafizah Mohd Razali was excited over the win and hoped to turn this bit of success into a stepping stone to something bigger for her company.

“We are a newcomer in this arena, having only started the company just three years ago, and will definitely highlight this (award) in our company portfolio,” she said.

According to her, TryMasak differentiates itself from other similar portals by featuring a five-minute step-by-step cooking video for each recipe.

“Instead of just getting text-based recipes, visitors to our portal are able to more clearly see the cooking process,” she said. “We shoot the videos ourselves.”

At the moment there are more than 590 videos featuring local dishes on the portal, which users can also access through iOS and Android mobile apps. The videos are also available on TM’s subscription-based Internet-protocol television service, Hypp.TV.

“Visitors can also key in a list of ingredients that they have at home, and the portal will suggest possible dishes that they can make with those,” Nur Hafizah told Bytz.

The portal — which has the tagline “Now Everybody Can Masak” — gets about 2,800 unique visitors daily.

Moving forward, the company will enhance its list of recipes to include dishes from other Asean countries, including Brunei, Singapore and Vietnam.

Apart from the food and cooking portal, Geoflex also offers services such as digital media consultancy and website development, as well as developing iOS and Android apps for clients.

Nurture and harness

TM’s Entrepreneur Awards event was organised to recognise and honour entrepreneurs, under the telecommunications giant’s Entrepreneur Development Programme (EDP), that have shown extraordinary achievements throughout 2010 and 2011.

The EDP focuses on three key sectors — manufacturing, services and retail — with the aim of developing competitive and resilient entrepreneurs in line with the Bumiputera Commercial and Industrial Community (BCIC) policy.

To date, about 600 companies have enrolled in the EDP’s programmes.

Blue Lane — an ICT technopreneurship programme — was newly initiated with the aspiration to nurture and harness homegrown technopreneurs in the information and communications technology industry, that can benefit the telecommunications industry.

TM hopes the awards will help motivate the entrepreneurs to improve their innovativeness, competitiveness, profitability and product quality, as well as to continuously improve, be more creative, and engage in R&D activities.

Apart from the Special Award (Blue Lane company), there were eight other award categories, including Best Manufacturing Company, Innovation Excellence, and Most Promising Company.

This year’s recipients received their awards from former Prime Minister, Tun Dr Mahathir Mohamad.

Tun Dr Mahathir praised TM for introducing this commendable initiative towards nurturing a group of more capable, competitive and successful Bumiputera entrepreneurs.

Also, he said, the entrepreneurs should not be overly dependant on corporate entities. “They must have the courage to expand their business scope to ensure sustainability, and to outwit the competition,” he said.

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Technology , Geoflex , Telekom Malaysia , Trymasak


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