PERSONALISING PHONES: Belfiore talking about the Facebook feature of Windows Phone 8 during Microsoft's special media event in San Francisco on Oct 29, 2012. - AFP/Relaxnews
Microsoft is set out to win over iPhone or Android gadget devotees with Windows Phone 8 smartphones that emphasise individualism and unify digital lives in the Internet cloud.
The global rollout of Windows 8 phones set to begin in Europe this weekend comes as the final piece in a Microsoft operating system transformation aimed at harmonising the technology titan’s software and hardware for mobile lifestyles.
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