Facebook mobile revenue grows faster than expected


  • Technology Premium
  • Wednesday, 24 Oct 2012

FAST CLIP: Facebook Inc grew mobile advertising revenue several times in the third quarter, a faster-than expected pace that helped reassure investors that the world’s No 1 social network is beginning to figure out how to earn money off smartphone and tablet users.

SAN FRANCISCO: Facebook Inc grew mobile advertising revenue several times in the third quarter, a faster-than expected pace that helped reassure investors that the world’s No 1 social network is beginning to figure out how to earn money off smartphone and tablet users.

The company now gets 14% of its advertising revenue from mobile ads, translating into more than US$150mil (RM450mil) — a surge from an estimated US$40mil to US$50mil (RM120mil to RM150mil) in the second quarter and almost nothing in the first.

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