Microsoft CEO sees company becoming more like Apple


DIFFERENT STRATEGY: Ballmer has signalled a new direction for the world’s largest software company, pointing to hardware and online services as its future, taking a page from long-time rival Apple Inc. — Reuters

SEATTLE: Microsoft Corp chief executive Steve Ballmer has signalled a new direction for the world’s largest software company, pointing to hardware and online services as its future, taking a page from long-time rival Apple Inc.

Ballmer’s comments in his annual letter to shareholders published on Tuesday suggested that Microsoft may eventually make its own phones to build on its forthcoming own-brand Surface tablet PC and market-leading Xbox gaming console.

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